In Philadelphia, sweetened and sweetened drinks are taxed since January 1, 2017.
38% less sweetened or sweetened beverages sold between 2016 and 2017. The tax introduced in Philadelphia to reduce the consumption of industrial drinks (and fight against obesity) seems to have had the desired effects. In the Journal of American Medical Association, researchers publish the findings of their study on sales of these products in the city between 2016 and 2017.
A tax of 50 cents per liter
Since January 1, 2017, all sweetened or sweetened beverages are taxed 1.5 cents per 30 ml, or about 50 cents per liter. As a result, supermarkets and smaller stores increased the price of these products on the shelves. Bottles of soda today cost between 24 and 53 cents more than before.
83 million unsold cans
Sales volume has been halved between 2016 and 2017, according to researchers from different Pennsylvania universities. This represents about 83 million cans sold less. To get more accurate results, the scientists took into account the increase in sales in the border cities of Philadelphia, which are not affected by the tax.
The net sales decline is approximately 38% between the two years. The research team also studied the sale of sweetened or sweetened beverages in the city of Baltimore, which is not affected by the soda tax: they saw no significant change in sales. According to them, this confirms that the significant decline in sales of these products is due to the soda tax.
Modified recipes in France
In France, since 2013, any drink containing one gram of sugar per 100 ml is taxed. The rate is 7.53 cents per hectolitre. The law has become tougher in 2017: from now on, the level of taxation depends on the amount of sugar. For a drink containing more than 11 grams of added sugar per 100 ml, the taxes represent twenty euros per hectolitre. According to a BFMTV survey, several French manufacturers reacted and reduced the sugar content in their products.